![]() Purple, a fictitious artist, can be described as a loner and free spirit. Purple also serves fresh cold-pressed juices and handcrafted coffee from local purveyors Liquiteria and Irving Farm Coffee Roasters. Signature sips include refined twists on classic cocktails like the GG Manhattan and Old Fashioned, in addition to craft cocktails carbonated and bottled in-house. The bar menu features an expansive collection of small-batch spirits, regionally brewed craft beers, universal wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients. Purple’s menu will connect with local iconic culinary staples such as 2nd Avenue Deli, Melt Bakery, Russ & Daughters, il laboratorio del gelato, Yonah Schimmel Knish Bakery, and Beecher’s Handmade Cheese, in addition to featuring locally sourced ingredients. ![]() ft., and is outfitted with its own swimming pool, bar and variety of seating options including chaise lounges, banquettes, and high top communal tables. The larger terrace located on the west side of the space measures 5,000 sq. eastern terrace is perfect for an intimate gathering. The interior space is complemented by two terraces. The loft ambiance is displayed through the use of wood structures, juxtaposed with concrete, metal, free hanging lights, and contemporary wooden furniture. interior space, the extensive bar acts as a focal point with downtown New York as a backdrop visible through a tall glass façade. Purple a truly authentic LES, New York vibe.” “We have worked hard to ensure the fabric of the neighborhood flows through every detail of the menu and property, to give Mr. Purple to the vibrant Lower East Side community,” said Scott Gerber, Principal and CEO of Gerber Group. Purple will feature a variety of the eclectic neighborhood’s iconic culinary dishes, in addition to Gerber Group’s distinguished bar program. As the hospitality group’s first downtown property, Mr. Capturing the vibrant and artistic spirit of the LES, the indoor and outdoor space designed by the internationally acclaimed firm Crème Design, recreates an artist-loft ambiance. Purple, a rooftop bar and restaurant located on the 15th floor of the brand new Hotel Indigo™ Lower East Side (180 Orchard Street). Hospitality Leader Gerber Group Opens 8,750 sq.
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